Filed under Automotive aftermarket · Powersports · Shopify
Shopify, built for the automotive aftermarket.
We're not a Shopify agency that took on an automotive client. We've been building, managing, and rebuilding stores in this industry since 2013. Brands, retailers, distributors, manufacturers — if it bolts onto a vehicle, we've probably built a store for someone who sells it.
Two years and significant spend with a prior developer left LTW with a half-built Shopify site that wouldn't ship. Language barriers, lack of aftermarket-industry knowledge, and a stalled launch had the team at a standstill. They needed a partner who could actually finish what someone else couldn't.
Custom Shopify theme rebuilt from scratch — designed for a specific reality. LTW's customers shop online and walk into the shop. Most start one place and end the other. The site had to power direct e-commerce on one side and a counter-side sales tool on the other. Plus the basics suspension buyers expect: top brands surfaced first, packaged builds like mid-travel kits, financing as a first-class feature.
Live for just over a year. Revenue growing year-over-year. Sales now flow through two paths — direct online checkout, and draft orders the shop team builds at the counter — the hybrid funnel aftermarket shops actually run. LTW has referred us to other shops every year since launch.
The site is now at the point that we use it on the counter as a sales tool.
— LTW Motorsports
Five disciplines.
One industry.
We don't sell packages and we don't sell hours. We sell five things, and we do them all on the same kind of store. Most clients run more than one with us; a few run all of them.
Off Magento, BigCommerce, WooCommerce, or the previous Shopify build that didn't ship. We rebuild from the ground up with the structure aftermarket catalogs actually need — year/make/model that doesn't break, category pages built for ten thousand SKUs, search that ranks part numbers.
Spec sheet →Year/make/model fitment that returns the right part on the first search. SKU normalization. Automated supplier feeds. Pricing rule sets that hold up across customer tiers and promotions. Catalog work built so your shoppers find their part, trust the fit, and check out with confidence.
Spec sheet →The pipes most aftermarket stores live and die on — distributor feeds, ERP sync, dealer pricing, dropship routing. We're a proven Data Here to There / Slingshot Automotive implementer, and we've shipped builds wired into the major warehouse distributors, ERPs, and marketplace platforms across this industry. If your store keeps drifting out of sync with your warehouse, that's a solved problem.
Spec sheet →Product pages that read like they were written by someone who knows the difference between a leveling kit and a coilover. Vehicle-application landing pages that surface the fitment data buyers look for. Comparison content that works whether the shopper knows their part number or just knows their truck. We take your existing catalog data — your own product line or the vendor parts you resell — and turn it into pages built around what you actually sell.
Spec sheet →The stores we build, we keep running. Daily merchandising, catalog updates, theme adjustments, performance monitoring, the bug reports nobody wants to file. You stop hiring agencies. We become the team.
Spec sheet →If you're thinking about building an automotive eCommerce site, start and stop with Active Edge.
Built by people
in the industry.
I started selling parts online in 2013. Not for a client — for the brand I was running e-commerce for at the time. A decade in, after a few names you'd recognize and a couple I'd rather not put on a wall, I started Active Edge in 2022 because too many shops in this industry were getting handed broken sites by agencies that didn't know a leveling kit from a coilover.
I built Active Edge around one rule: we only work in this industry. Auto and powersports. If a brand from outside the aftermarket calls, we send them elsewhere.
I run the projects. You're not getting passed to a junior account manager three weeks after kickoff. The team is small on purpose. Everyone on it comes from automotive e-commerce.
Vouched for.
We don't carry every partnership badge on the internet. The ones below are companies whose tools we've implemented enough times to be on speed-dial with their engineering teams.
Slingshot is the parts data and inventory sync platform behind a significant share of brands and retailers in the aftermarket. If your business runs on Slingshot, we already know the data shape, the migration paths, and the gotchas.
ASAP connects automotive aftermarket shops with verified service providers. We're the network's official web development partner — shops who need a Shopify build done right get referred to us.
The platform we build on. Active Shopify Partner with builds across the full Shopify stack — custom themes, Plus, Markets, and headless deployments.
Convermax is the year/make/model search and merchandising layer behind a chunk of aftermarket Shopify catalogs. We implement it on builds where shoppers need to find their part fast — fitment-aware search that actually works.
Let’s talk
shop.
We don't pitch. We don't have a deck.
If you've shopped agencies before, you know how those calls go. Ours is shorter. Tell us what you sell, what's broken, and what your timeline is. Either it's a fit or it isn't — and you'll know on the call.
