Project Overview:

LTW Motorsports, a well-established brick-and-mortar shop in Riverside, CA, initially struggled with an incomplete website project from another agency. They came to us with a half-finished project and an outdated template that no longer met their needs. Our team completely rebuilt their website from the ground up, giving them a fresh, modern online presence.

With a goal of increasing brand awareness and offering their high-end products online, LTW Motorsports needed a solution that would reflect their expertise and streamline their product offerings. We built a site that made it easy for customers to find the products they wanted and learn more about the services LTW provides.

Key Features:

• Custom Database: We developed a tailored database to manage the Year, Make, Model (YMM) search feature, making it easy for customers to find compatible products.
  
• Distributor API Integration: We integrated an API to automate product listings and updates, ensuring accurate and up-to-date inventory on the site.
  
• User Experience: The new design completely transformed the online shopping experience, making it easy for potential customers to navigate and explore LTW’s high-end products.
  

Results:

Since launching the new site, LTW Motorsports has seen 20% growth in business, underscoring the effectiveness of the new online presence. Their website now serves as a powerful tool to expand their customer base and promote their products and services.

Project Overview:

RLB Motorsports, a powersports and automotive lighting manufacturer, needed a complete website overhaul to improve the user experience and support their growth. Their previous site on WordPress was plagued by formatting issues and limitations, affecting both the user experience and their ability to scale. They approached Active Edge Commerce to transition to Shopify, seeking a modern, SEO-friendly platform that would allow them to streamline product offerings, improve customer interaction, and increase conversions.

Our team designed and developed a brand-new Shopify store, migrating their entire product catalog, customer, and order data from WordPress, while also integrating their existing inventory and shipment management systems. The goal was to create a more user-friendly and efficient platform for RLB Motorsports to better showcase their products and boost sales.

Key Features:

• We implemented a custom filtering system that categorizes products by both product type and vehicle type, making it easier for customers to find the products they need.

• The existing product data was fragmented and not optimized for online use. We expanded product details, revised titles, and ensured they were optimized for SEO, providing a more comprehensive and accessible shopping experience.
  
  
• The new site is fully optimized for SEO, incorporating best practices such as optimized metadata, alt text, and structured content. This significantly enhances the site’s visibility and search engine performance.
  
  
• To streamline operations, we integrated RLB’s inventory management system and shipment management system with Shopify, ensuring seamless order processing and real-time inventory tracking.
  
  
• The design of the site follows RLB’s established color scheme and branding, providing a cohesive and visually engaging experience for customers.
  

Results:

Since launching the new site, RLB Motorsports has seen significant improvements in both user experience and site performance. The new Shopify platform has allowed for easier management of products and customer data, while also setting the stage for better search engine rankings and higher organic traffic.

Project Overview:

Signature Performance, a performance parts dealer and auto repair shop in Costa Mesa, CA, wanted a comprehensive e-commerce platform to complement their brick-and-mortar operations. Their existing website was limited to showcasing their physical shop, so they sought a modern, functional online presence to offer their extensive catalog of performance parts and services to a broader customer base. Active Edge Commerce built a brand-new Shopify store to meet their needs, integrating major product data feeds from distributors and their Rithum account to create a seamless shopping experience.

Key Features:

• We integrated two major product data feeds: one from a distributor and the other from Signature Performance's Rithum account. This allowed for a massive catalog of over 100,000 SKUs to be automatically imported into the site, ensuring that product listings were always accurate and up-to-date.
• We implemented a custom fitment integration that allows customers to easily find compatible products based on their vehicle. This feature includes a wheel and tire visualizer, providing users with an interactive tool to explore which products fit their vehicles.
• Signature Performance’s catalog includes a vast range of performance parts, lift kits, lowering kits, wheels, tires, and more. With over 100,000 SKUs, the new site was built to handle this massive catalog, making it simple for customers to browse and purchase high-performance automotive products.
  
• The Shopify platform allowed Signature Performance to offer their products for direct purchase online, with a secure checkout process and a streamlined user experience.
  
• Although there were no specific design requests, the site was built with the intention to reflect Signature Performance’s high-performance auto repair and parts brand, ensuring a professional, cohesive look across the site.
  

Results:

The new website has allowed Signature Performance to expand its online presence and serve customers beyond their physical shop. With a massive catalog of over 100,000 SKUs now easily accessible online, the site has significantly improved customer engagement. The integration of large data feeds and custom fitment features has streamlined the shopping experience, while the Shopify platform provides easy management of their expansive catalog.

Project Overview:

Ironworks Speed & Kustom, a high-end custom car builder, approached Active Edge Commerce for a complete redesign of their existing Shopify store. Their goal was to improve the online user experience, showcase their products and services more effectively, and highlight their exceptional craftsmanship. Ironworks Speed & Kustom had recently launched a product line and introduced a line of semi-production cars called Legacy Chevelles, so they needed an online presence that matched the quality and uniqueness of their work. Active Edge Commerce revamped their website, optimizing product collections, menus, and integrating a robust vehicle build gallery.

Key Features:

• We redesigned Ironworks Speed & Kustom’s entire Shopify store to improve both aesthetics and functionality. The site now offers a more intuitive navigation experience, better presentation of their products, and streamlined access to services.
  
• We optimized the site's menu structure and product collections, making it easier for visitors to browse Ironworks’ high-end custom cars, parts, and services.
  
• A custom, interactive gallery was implemented to showcase Ironworks Speed & Kustom's vehicle builds, allowing potential clients to explore their craftsmanship and past projects in detail.
  
• Custom forms were created to handle specific customer inquiries, improving communication and helping Ironworks better serve their clientele.
  
• Product data was limited and incomplete before the redesign. We rewrote all product titles and descriptions to improve clarity, consistency, and SEO performance, ensuring that the site presented their products in the best possible light.
  
• A strong focus was placed on using high-quality images to display the exceptional craftsmanship of Ironworks Speed & Kustom’s vehicles and products, aligning with the brand’s luxury, high-end image.

Results:

The redesign has had a significant impact on Ironworks Speed & Kustom’s business. Since launching the new site, they’ve seen notable increases in sales. The improved user experience and better presentation of their vehicles and products have led to higher engagement and a more polished online presence, effectively showcasing their work and driving conversions.